Method: Official pricing, product, help and security pages were checked on July 16, 2026. Pricing, features, limits and availability can change, so verify the final purchase screen before subscribing.
Scope: This is a decision-support review based on official information. It does not rank deliverability, usability or business outcomes without reproducible testing.
Advertising disclosure: At publication, this article contains no affiliate links. Any future compensated links will be disclosed near the link and under our advertising policy. Advertising policy
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Bottom line: a send-volume-led option combining email, messaging, CRM and automation
Brevo
Brevo offers Free, Starter, Standard, Professional and Enterprise. Free includes 300 daily sends, storage for up to 100,000 contacts and automation for up to 2,000 contacts. Starter begins at US$9/month and Standard at US$18/month. The selected monthly send tier also determines the contact storage allowance.
- Free use
- 300/day; up to 100,000 contacts
- Starting price
- Starter US$9 / Standard US$18
- Automation
- 2,000 contacts on Free; unlimited on Standard
- Transactional
- API and SMTP on all plans
Officially documented advantages
- Free includes campaigns, transactional messaging and basic reporting
- Starter removes the daily sending limit
- Standard lists unlimited-contact automation and A/B testing
- Contacts and attributes can be exported to CSV
Constraints to verify
- Unused Free daily sends do not roll over
- Starter emails include Brevo branding unless an add-on is purchased
- Extra users, dedicated IP and SSO have plan or add-on requirements
- Contact storage varies with the selected send tier
Plans, pricing and key limits
| Plan | Official terms | Typical use | Verify before purchase |
|---|---|---|---|
| Free | $0. 300 sends/day, up to 100,000 contacts, 1 seat, automation for up to 2,000 contacts | Initial campaigns and product evaluation | Daily allowance does not roll over |
| Starter | From US$9/month. No daily sending limit. 5,000 sends supports up to 500 contacts, with higher storage on higher tiers | Small recurring campaigns | Logo removal is a US$9/month add-on |
| Standard | From US$18/month. Unlimited-contact automation, A/B testing, AI send-time optimization and 1 landing page | Growing marketing teams | Up to 3 extra seats at US$9/month each |
| Professional | From US$499/month. 150,000 to 10 million sends, up to 2 million contacts, 10 seats and 10 landing pages | High-volume multichannel programs | Dedicated IP and SAML SSO have additional terms |
| Enterprise | Custom. Unlimited contact storage and seats, one dedicated IP and SAML SSO | Large multi-unit organizations | Confirm SLA and contract terms |
Pricing, tax, currency, offers and limits vary by region and purchase date. Use the official pricing page and final checkout as the source of truth.
Key officially documented features
Channels
- Email campaigns
- SMS and WhatsApp subject to conditions
- Web and mobile push
- Transactional API and SMTP
Automation and acquisition
- Welcome and abandoned-cart workflows
- Forms
- Landing pages
- AI send-time optimization on Standard+
CRM and teams
- Contacts, companies and deals
- Sales pipelines
- Plan-based seats
- Permissions, 2FA and higher-tier SSO
Data and migration
- CSV contact and attribute exports
- List and segment exports
- API and webhooks
- 150+ integrations listed by Brevo
When it may fit
Potential fit
Businesses that want to manage cost primarily by send volume and combine email, messaging, CRM, automation and transactional messaging.
When to compare alternatives
Teams that send very frequently to small lists or require advanced access controls at entry-level prices. Model total cost including send tier and add-ons.
Frequently asked questions
How many emails can the Free plan send?
The official help center states 300 emails per day. Unused sends do not roll over.
What is the main difference between Starter and Standard?
Starter focuses on removing the daily send limit. Standard adds unlimited-contact marketing automation, A/B testing, AI send-time optimization, advanced reporting and a landing page.
Can contacts be exported?
Yes. Contacts and attributes can be exported to CSV for all contacts, lists, segments or filtered selections.
Official sources checked
- Brevo — Pricingプラン、機能、月額・年額・従量課金
- Brevo — About pricing plansFreeからEnterpriseの上限・アドオン
- Brevo — Marketing Platformメール、SMS、WhatsApp、自動化、フォーム
- Brevo — Export contactsCSV書き出し
- Brevo — Users and permissions席数・権限
- Brevo — Two-factor authentication2FAの設定