Method: Official pricing, product, help and security pages were checked on July 16, 2026. Pricing, features, limits and availability can change, so verify the final purchase screen before subscribing.
Scope: This is a decision-support review based on official information. It does not rank deliverability, usability or business outcomes without reproducible testing.
Advertising disclosure: At publication, this article contains no affiliate links. Any future compensated links will be disclosed near the link and under our advertising policy. Advertising policy
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Bottom line: a broad option for email, forms, automation and integrations
Mailchimp
Mailchimp offers Free, Essentials, Standard and Premium. Paid pricing is determined by the feature plan and selected contact tier. The Free plan is limited to 250 contacts and 500 sends per month or 250 per day. Paid overages can apply when contact or send limits are exceeded, so both list size and campaign frequency should be modeled before purchase.
- Free use
- 250 contacts; 500/month or 250/day
- Paid plans
- Essentials / Standard / Premium
- Billing basis
- Plan + contact tier + send limit
- Exports
- Contacts and account data supported
Officially documented advantages
- Free supports basic campaign creation, forms and reporting
- Paid plans list 3, 5 or unlimited seats depending on plan
- The pricing page lists 300+ integrations
- Contacts and broader account data can be exported
Constraints to verify
- Sending is paused when the Free contact or send limit is exceeded
- Unsubscribed and non-subscribed contacts may count toward paid contact limits
- Paid plans can incur overage charges
- Pricing varies by tier, promotion, currency and tax
Plans, pricing and key limits
| Plan | Official terms | Typical use | Verify before purchase |
|---|---|---|---|
| Free | $0. 250 contacts; 500 sends/month or 250/day; 1 seat and 1 audience | Early testing and small lists | Sending pauses at the limit |
| Essentials | Official page shows starting at US$13/month; sends up to 10x contacts; 3 seats and 3 audiences | Scheduling and testing for small teams | Check offer, renewal and overage terms |
| Standard | Official page shows starting at US$20/month; sends up to 12x contacts; 5 seats and 5 audiences | Expanded automation and personalization | Check trial and contact tier |
| Premium | Sends up to 15x contacts; unlimited seats and audiences listed | Larger teams and advanced controls | Confirm price for selected contact tier |
Pricing, tax, currency, offers and limits vary by region and purchase date. Use the official pricing page and final checkout as the source of truth.
Key officially documented features
Campaign creation
- Email editors
- Templates
- Scheduling
- A/B testing on eligible plans
Automation
- Marketing Automation Flows
- Up to 200 flows on Standard and Premium
- Up to 4 flow steps on Essentials
- Capabilities vary by plan
Administration
- Plan-based seats
- Role-based access on paid plans
- Priority and phone support on Premium
- 30 days of email support for new Free accounts
Portability and security
- CSV contact exports
- Account exports for audiences, templates and campaigns
- Export history
- Two-factor authentication
When it may fit
Potential fit
Teams that want contacts, forms, campaigns, automation and integrations in one environment. Check the required seats and roles before choosing a plan.
When to compare alternatives
Organizations that send infrequently or want to avoid contact-based monthly pricing. Compare pay-as-you-go and send-volume pricing using the same projected list and send volume.
Frequently asked questions
Is Mailchimp free?
Yes. The official pricing page lists a Free plan with 250 contacts, 500 sends per month or 250 per day, one seat and one audience.
Is pricing based only on subscribers?
No. Paid pricing combines the plan and contact tier, with a monthly send limit. Subscribed, non-subscribed and unsubscribed contacts can count toward the contact limit.
Can data be exported?
Contacts can be exported to CSV. Account exports can include audiences, templates, marketing emails and SMS data.
Official sources checked
- Mailchimp — Marketing pricingプラン、連絡先、送信上限、ユーザー、サポート
- Mailchimp — About pricing plans連絡先階層、送信数、料金の構造
- Mailchimp — Pricing tiers連絡先の数え方と追加ブロック
- Mailchimp — Export contactsオーディエンス・セグメント・タグのCSV書き出し
- Mailchimp — Export and back up account dataアカウントデータの書き出し
- Mailchimp — Account security2要素認証とアカウント確認