Method:We reviewed official pricing, help, security and migration documentation on July 16, 2026. Plan names, prices, availability and features can change, so reconfirm them at checkout.
Scope:This is an official-source review for purchase decisions. We did not perform a reproducible usability or performance test, so it does not rank ease of use, speed or design quality.
Disclosure:At publication, this article contains no affiliate links. If links are added later, they will be disclosed near the link and under our Affiliate Disclosure. Affiliate Disclosure
Conclusion: a candidate for small businesses that want site, forms, bookings and selling in one dashboard
Wix
Wix is a hosted platform that lets a business start on a free Wix URL and add a custom domain, bookings, forms and online selling through eligible paid plans. The complete Wix site cannot be exported to run on another host, so portability requirements should be checked before committing.
- Permanent free site
- Available
- Custom domain
- Paid plan required
- HTTPS/SSL
- Built into Wix sites
- Full-site external export
- Not supported
Advantages confirmed in official documentation
- Build and publish on a free Wix URL
- Manage domains, forms, bookings and selling within one service
- HTTPS/SSL is built into Wix sites
- Products, orders, contacts and CMS collections have feature-specific exports
Constraints to check before subscribing
- The free site uses a Wix URL and Wix branding
- A paid plan is required for a custom domain and branding removal
- Payment availability and providers vary by region
- A complete Wix site cannot be exported to another host
Plan structure
| Option | Official terms | Typical use | Check before purchase |
|---|---|---|---|
| Free site | Free Wix URL; official help lists 500 MB storage and 1 GB bandwidth | Prototyping and small free sites | No custom domain or branding removal |
| Paid site plans | Current names and prices vary by market and checkout | Business sites using a custom domain | Compare storage, collaborators and marketing features |
| Payment-enabled plans | An eligible Premium or Studio site plan is required | Stores, bookings and service payments | Providers and fees vary by business location |
| Enterprise | Contact sales | Large organizations and multi-site operations | Confirm governance and contract scope |
Prices, taxes, currencies, discounts and available plans vary by market and date. Use the official pricing page and checkout as the final source.
Main capabilities confirmed by official sources
Build and publish
- Templates and editor
- Free Wix URL
- Custom domain on paid plans
- Multilingual tools
Business operations
- Forms and contacts
- Wix Bookings
- Wix Stores
- Payment-provider connections
Maintenance and security
- Built-in HTTPS/SSL
- Site History
- Site duplication
- Security monitoring
Data management
- Product CSV
- Order exports
- Contact CSV
- CMS collection CSV
Review full-site portability separately from business-data exports
Website itself
Wix describes its platform as cloud SaaS and does not support exporting the complete Wix site to run on an external host. External site backups are not available; Site History and site duplication are the platform’s recovery options.
Business data
Products, orders, contacts and CMS collections can be exported through feature-specific tools. Some data types, including certain digital-product data, have limitations, so migration requirements should be checked field by field.
Who it may suit and who should compare alternatives
May suit
- You want site, forms and bookings in one service
- Non-developers need to update the site internally
- A small store or service payments may be added
- You want to prototype on a free URL before upgrading
Compare alternatives when
- You require a complete HTML/CSS site export
- Your team must control the server and source code
- The project depends on extensive custom back-end development
- Your payment, currency or country requirements are unsupported
Pre-purchase checklist
- 1. Decide whether the launch needs a Wix URL or a custom domain
- 2. List required forms, bookings, selling and membership features
- 3. Verify payment providers and fees for the business country
- 4. Identify products, orders and contacts that may need future export
- 5. Define collaborator permissions and offboarding procedures
Frequently asked questions
Can the free plan use a custom domain?
No. Wix states that connecting a custom domain and removing Wix branding require a paid plan.
Can a Wix site be moved to another server?
The complete Wix site cannot be exported to run on another host. Products, orders, contacts and CMS data may have separate export tools.
Can Wix accept online payments?
An eligible Premium or Studio site plan is required. Available providers and payment methods depend on the business location.
Official sources checked
- Wix — Building a Website for FreeFree URL, 500 MB storage and 1 GB bandwidth
- Wix — PlansCurrent paid-plan and custom-domain information
- Wix — About HTTPS and SSLBuilt-in HTTPS/SSL
- Wix — Creating a Wix Payments AccountEligible plan requirement for payments
- Wix — Exporting or Embedding Your Site ElsewhereFull-site portability limits
- Wix — External Backup RequestExternal backup limits and Site History
- Wix — Exporting ProductsProduct CSV scope
- Wix — Exporting ContactsContact CSV