Research method: We reviewed official pricing, product, help, legal and security materials on July 16, 2026. Prices, features, limits and availability can change, so verify the checkout and official documentation before purchase.
Scope: This is an official-source decision guide. We did not run a reproducible comparative test, so it does not rank data accuracy, usability or results.
Advertising disclosure: At publication, this article contains no affiliate links. Any future affiliate links will be identified near the link and under our disclosure policy. Affiliate disclosure
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Bottom line: a candidate for managing SEO and AI-search visibility in one platform
Semrush
Semrush combines keyword research, rank tracking, site audits, competitor and backlink research with AI-search brand visibility under the same plan structure. Starter lists five websites, 500 tracked keywords per day and AI-prompt tracking. Buyers should separately confirm websites, keywords, users, reports and add-ons.
- Free access
- Free plan
- Starter
- 5 sites; 500 keywords/day
- AI search
- Prompt and visibility tracking
- Potential extras
- Users and reports
Advantages confirmed from official sources
- Free includes one demo project and 10 reports per day across core tools
- Starter lists five websites and 500 tracked keywords per day
- Rank tracking, site audits, competitor and backlink research are available in one environment
- SEO plans include AI-search visibility and prompt tracking
Constraints to confirm before purchase
- Annual-equivalent and monthly pricing differ; tax and currency must be checked
- Additional users, reports and other toolkits may cost extra
- Higher plans expand sites, keywords and AI prompts, so requirements should be calculated first
- Metrics are based on Semrush data and estimates and may not match first-party Search Console data
Plans, pricing and principal limits
| Plan | Official terms | Primary use | Check before purchase |
|---|---|---|---|
| Free | $0; no card required; one demo project and 10 reports per day across core tools | Platform evaluation | Confirm limits for ongoing use |
| Starter | $165.17/mo billed annually or $199 monthly; 5 sites, 500 keywords/day, 50 AI prompts/day | Small and growing SEO/AI visibility programs | Check tax, currency, users and reports |
| Pro+ | $248.17/mo billed annually or $299 monthly; 15 sites, 1,500 keywords/day, historical data, 100 AI prompts/day | Multiple brands, locations or devices | Confirm the need for history and multi-targeting |
| Advanced | $455.67/mo billed annually or $549 monthly; 40 sites, 5,000 keywords/day, API, 200 AI prompts/day | Large-scale operations and integrations | Confirm API and user requirements |
Prices, taxes, currencies, discounts and limits can vary by region and purchase date. Treat the official pricing page and checkout as authoritative.
Main capabilities confirmed in official sources
Rank tracking
- Custom keywords and domains
- Location and device targeting
- Daily updates
- Competitor comparison and reporting
Site audits
- Website crawling
- Technical issue lists
- Site Health metrics
- Scheduled re-crawls
Research
- Keyword research
- Competitor-domain analysis
- Backlink research
- Content optimization on eligible plans
AI search
- AI visibility reports
- Brand-sentiment monitoring
- Custom prompt tracking
- AI-aware site-audit checks
When it may fit
Suitable when
You want SEO and AI-search monitoring in one environment, regularly track multiple sites or many keywords, and need competitor, backlink and technical analysis together.
Consider alternatives when
You only need basic checks for one owned site, have a limited budget or need a single specialist function. Search Console and free tools may cover part of the workflow.
Frequently asked questions
Can Semrush be used free?
A Free plan is listed with no card required, one demo project and 10 reports per day across core tools. Confirm paid-plan limits for ongoing tracking and multiple sites.
What does Starter track?
The official pricing page lists five websites, 500 keywords per day, 50 AI prompts per day and analysis for one AI-visibility domain.
Are there costs beyond the displayed plan price?
Additional users, reports, lead-generation features and other toolkits may be separate charges. Review the checkout and add-ons before purchase.
Official sources reviewed
- Semrush — SEO & AI Search plansPlans, prices and limits
- Semrush — Position TrackingDaily rank tracking, location, device and reporting
- Semrush — Site AuditCrawling and technical issues
- Semrush — SecurityTechnical and organizational security measures
- Semrush — Privacy PolicyPersonal-data processing